FFI Lee Wulff Award

Miss Mayfly & Kim Ranalla
Virginia, USA

"Miss Mayfly, owned by Kim Ranalla, primarily provides innovative waders and boots for women that really fit. The company also has fishing and tying products and some clothing which expands the company into a market for all. Even though this company is relatively new, starting in 2016, it has an international presence in Canada, Europe and the United Kingdom as well as in all fifty states of The United States. The Miss Mayfly Team includes brand ambassadors to help "spread the word" about its unique offerings. It sells direct to consumers online, at trade shows, and through many fly shops. Miss Mayfly has and continues to guide fly shops to be inclusive by providing products specific for women of all sizes and shapes.

In 2024 Miss Mayfly earned the Consumer Choice Award for its moxie pant waders. In 2023 and 2024 it won the Consumer Choice Award for women's wading boots. For all waders and boots Miss Mayfly focuses on how the product fits the buyer.  As its mission says, Miss Mayfly empowers anglers of all shapes and sizes, providing fit focused fishing and wading gear designed to achieve unmatched performance in the outdoors.

Miss Mayfly has an innovative sizing model that is based on body type, fitting women from extra petite to tall, slim to an extra wide girth andall foot sizes.  The company provides personal sizing consultations and education for women, heavily focusing on health and safety with its products. Its wading boots offer balance, stability, safety and performance that enhances the fly fisher’s wading abilities. Kim also provides online presentations focusing on women's issues for Women Connect and local clubs.

Miss Mayfly strongly supports fly fishing at many levels. The company sponsors women fly fishers on youth and adult United States teams and encourages others to also support these team members.  Kim also works hard to support FFI Women Connect, nationally, regionally and locally. Since the inception of the Women's Photo Contest three years ago, Miss Mayfly has provided the most significant prizes. Miss Mayfly provides donations for other events as requested.  Last year Miss Mayfly supplied the prize for Membership Recruitment for Women Connect. This benefitted FFI by helping bring in approximately fifty new and renewal members.

Kim also hires FFI Women Connect members to work the Miss Mayfly booths at the different fishing shows which enables women to attend events that they may not have been able to do without Miss Mayfly's financial support. She is an active member of our Facebook group and participates in our programming when she has a chance. By working with Women Connect and other entities, Miss Mayfly promotes and supports our fisheries and the people that enjoy the outdoors."

Nomination Submitted By: 

Patty Lueken
Executive Committee
Women Programs
Committee Chair

SITE: Article Published by Fly Fisher International. Article Link: FLY FISHER INTERNATIONAL

 Company Article

At Miss Mayfly, we believe in celebrating women in fly fishing, and we’re thrilled to share some incredible news. Miss Mayfly and our founder, Kim Ranalla, was recently awarded the Lee Wulff Award from Fly Fishers International (FFI), one of the most prestigious recognitions in the world of fly fishing!

This award honors individuals who have made extraordinary contributions to the sport, and it’s a well-deserved acknowledgment of Kim’s tireless work creating women’s fly fishing gear and championing inclusivity in fly fishing.

Why the Lee Wulff Award Matters

The Lee Wulff Award recognizes leaders who advance fly fishing through innovation, education, conservation, and community building. Kim embodies all of these qualities.

Through Miss Mayfly, Kim has redefined fly fishing for women by designing high-quality, performance-driven gear that celebrates women of all shapes, sizes, and skill levels. From waders to fly fishing apparel, Miss Mayfly products provide comfort, fit, and confidence for women stepping into the river - and into a sport that has historically overlooked them.

Kim’s Impact Beyond Gear

Kim’s influence goes far beyond designing gear. She has built a community where women feel welcome, represented, and empowered in fly fishing. Many of our customers have shared stories of their first time feeling confident in women’s fly fishing waders, or their first experience truly seeing themselves represented in a fly fishing brand.

Her dedication to inclusive fly fishing ensures that more women can access rivers, streams, and fly fishing spaces without compromise.

Looking Ahead

The Lee Wulff Award marks a milestone, not an endpoint. Miss Mayfly will continue pushing for innovation, inclusivity, and high-quality fly fishing gear for women. We remain committed to opening doors for women who want to connect with the water, explore the outdoors, and fish with confidence.

Join Us in Celebrating Lee Wulff Award

If Miss Mayfly has made an impact on your fly fishing journey, we’d love to hear your story. Share a note in the comments below or send us a message at hello@missmayfly.com. It would mean the world to Kim, and all of us at Miss Mayfly.

Congratulations, Kim. Your work building Miss Mayfly inspires us, and women in fly fishing everywhere!